For Immediate Release
June 22, 2021
Christopherson Business Travel Unveils New Logo and Website, Affirms Commitment to Delivering a Transformative Human and Digital Experience
SALT LAKE CITY, UT – Christopherson Business Travel, the independently-owned leader in intelligent business travel management, announced a rebrand of its visual identity with the unveiling of a new logo and website that reflect the company’s commitment to developing a transformative combined human and digital experience.
“Our new logo and redesigned website are just one piece of a larger transformation,” said Christopherson CEO Mike Cameron. “As our industry emerges from the dark tunnel of COVID, we are reinventing our products and services to more seamlessly integrate the personal, human experience with an innovative, digital experience. The balanced combination of those two elements is the future of business travel management and it’s essential for organizations that want to run cost-saving, traveler-friendly business travel programs in this post-COVID world.”
The new Christopherson logo is an evolution of the company’s previous logo, with a look and feel that illustrate Christopherson’s dedication to delivering insight, innovation, and global travel management through a committed, consultative partnership.
“The individual logo elements are a nod to Christopherson’s human and technological foundation,” noted Mike Harris, one of the logo’s designers, “with one oval representing their customer-focused approach to business travel and the other oval representing their powerful technology and analytics tools. Linking those two shapes further illustrates that symbolism, with the final icon representing the partnership and value Christopherson provides their customers.”
Christopherson’s newly-redesigned website features updated, simplified messaging and easy navigation. The visual design showcases the company’s consultative, strategic approach to customers, while the layout is structured to deliver a seamlessly organized user experience.
“We look forward to building upon this brand refresh with products and services that make it easier for companies to manage their business travel,” Cameron said. “We may have changed our logo, but we haven’t changed our commitment to finding new ways to serve our customers’ needs with the value we create.”
Christopherson Business Travel delivers integrated, intelligent corporate travel management solutions to more than 1,000 clients throughout the United States. Headquartered in Salt Lake City, Utah, the company has nearly 300 team members located in 30 states across the country, as well as 20 client-dedicated on-site locations. Christopherson is a certified, woman-owned corporation, and upholds its mission to connect people and places through its core values of creating value and valuing people. For more information, visit