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Business Travel Travel Technology

The Hotel Attachment Problem

Hotel Attachment
Hotel Attachment, Christopherson’s new hotel compliance system, assists travel managers in fulfilling duty of care responsibilities and commitments to contracted vendors.

The Beat’s Editor-in-Chief, Jay Boehmer, recently reported on Christopherson Business Travel’s new hotel compliance system, Hotel Attachment. The article and its title, “Christopherson Thinks It Has Solved The Hotel Attachment Problem,” were bold and certainly provocative. I’m not surprised that some responses were somewhere between curious and even incredulous.

Our view is that a low hotel attachment rate is not a simple problem to solve. There are many complex reasons as to why hotel attachment rates are low. Christopherson decided to take a holistic approach to the solving the problem.

At a high-level, there are likely four main reasons a client would book airfare but not book a hotel at the same time:

  1. They need a hotel and simply haven’t gotten around to booking it yet.
  2. They need a hotel and don’t have enough information about their trip to book it yet.
  3. They plan to book their hotel through a different channel, or it was booked for them.
  4. They actually don’t need a hotel.

Of course, there are many nuances within those four categories. For example, under reason No. 3, the traveler may have booked their room “out of channel” because:

  • They were part of a group who booked the hotel room block separately.
  • They’re attending a conference or a meeting that included the hotel booking.
  • They were not able to get the hotel inventory through the GDS-powered booking option.
  • They were able to get a lower price using a different booking method.
  • They have a personal preference for booking their own hotel (better user experience).

But ultimately, it’s not good for a traveler to have an incomplete itinerary with no hotel data included. Our goal was to first, identify which of the four reasons a traveler didn’t book a hotel and then provide them with a simple, digital path to help them easily complete their itinerary and solve the problem. Our technology platform, AirPortal®, supports and powers the Hotel Attachment system and provides us with enough unique information about the traveler, the company they work for, and their specific airline booking to simplify that process.

As clients begin to use our solution, we will be able to track why travelers haven’t booked their hotel initially and gather data on how we solved the problem. This will give our travel managers business intelligence metrics to increase their hotel attachment rates, provide better duty of care, and give them better negotiating power with their preferred vendors.

Our solution is much more than a marketing email.

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Travel Industry Travel Management Travel Technology

Christopherson Business Travel Ensures Travel Policy Compliance and Duty of Care with New Technologies

SALT LAKE CITY, UT, July 15, 2015 – Christopherson Business Travel is set to launch two new products to assist companies in achieving higher travel policy compliance, duty of care fulfillment, and simplified travel management processes.

Travel Approval is digital notification process.
Travel Approval is digital notification process.

“Our two new technologies, Travel Approval and Hotel Attachment, are solutions that solve common problems faced by corporate travel managers—the inconsistent and often undocumented travel approval process, and reduced travel policy compliance as a result of low hotel attachment rates,” said Mike Cameron, Christopherson’s CEO.

The first technology, Travel Approval, is a digital notification process that obtains and tracks approvals from booking to traveler to manager. Once a traveler makes a reservation—whether online or with a full-service travel agent—a series of synchronized emails are sent to both the traveler and the traveler’s manager through which the booking can be approved, modified, or canceled at any step or permission level.

“Online booking tools have done a good job in digitizing travel approvals but there has always been a gap in the approval process for agent-assisted bookings,” Cameron said. “We built Travel Approval as a complete, digital solution for approving those agent-assisted reservations. The result is the unification of online and full-service approvals and a greater ability to enforce travel policy compliance.”

Christopherson’s second new technology, Hotel Attachment, is a hotel compliance system that identifies itineraries with missing hotel bookings and provides the traveler with four options to close that gap: 1. Make a hotel reservation; 2. Request another reminder for a later date; 3. Attach a hotel reservation made outside the system to the itinerary; and 4. Waive the need for a hotel reservation. With Hotel Attachment’s digital reminders, companies can ensure trip plans are complete and hotel compliant prior to travel.

“Low hotel attachment results in weakened vendor negotiations and compromised duty of care,” Cameron said. “Hotel Attachment solves these problems. First, it meets the needs of the travelers who want an acceptable hotel included in every itinerary. Second, it meets the needs of the travel manager who wants savings, a knowledge of where travelers are in order to fulfill duty of care responsibilities, and the ability to satisfy the company’s commitments with contracted hotel vendors.”

Travel Approval and Hotel Attachment are both integrated into and supported by Christopherson’s proprietary technology platform, AirPortal. They will be released at the 2015 Global Business Travel Association Convention in Orlando, Florida, July 25-29.

About Christopherson Business Travel

Christopherson Business Travel, headquartered in Salt Lake City, Utah is the independently owned leader in business travel management, online travel tools, and business travel resources. As the 11th largest business travel agency in the United States, with 365 team members and five full-service locations, the company supports more than a half-billion dollars in annual travel bookings for more than 900 successful organizations across the country including Fortune 500 companies, publicly and privately-owned business, universities, and government entities. Christopherson is an affiliate of BCD Travel and a Preferred Partner of Concur. To learn more, visit CBTravel.com.