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Business Travel Travel Industry

How Should Travel Suppliers Accommodate For Women Business Travelers?

Many travel suppliers are missing the mark on the fastest growing majority of their customers — women business travelers. According to The Women In Business Travel Report, conducted by Maiden Voyage, 47 percent of women who travel, travel on business and 80 percent of all travel spend is managed by women. This makes them currently the fastest growing segment of business travelers.

So, what are these travel suppliers doing to accommodate this growing segment of their customers? Though there have been studies and enhancements over the past few years, there is still a lot of room for improvement.  

Where should travel suppliers be focusing on to further accommodate women traveler preferences?

Safety and Security

Joe Bates of the Global Business Travel Association observes that women have a greater focus on safety and security. “It would be things like, ‘Is the hotel located in a safe part of town? How do I know the taxi company I’m using is a reputable one?’ … Things of that nature tend to resonate much more with women than with male travelers.”Bates says. 

It’s not rocket science that staying safe is a priority for women traveling alone. MaidenVoyage.com, who conducted the survey, is a website that connects female business travelers with each other to rate hotels and share experiences. Hotels are then scored based on specific safety concerns, such as 24-hour front desk attendants or on-site secure parking. What is most often discovered is that hotel staff can go even further in analyzing their actions and behavior to make guests feel more secure. Does your staff loudly announce the hotel room number at the front desk? Do they consider which room to book for a single women traveling specially? Thinking about these tiny details in the hotel services experiences can change the experience for solo travelers.

Dedicated Services & Amenities

Another reason the increase of women business travelers should be on traveler supplier’s radar, is their tendency to be the planner in future travels. Women make up 85% of purchase choices for households. Their opinions hold firm weight in the long run. Was their experience in the hotel enjoyable enough to plan a family location or future business trip to include your hotel again? 

Hotel amenities and quality of the services are overall more particular to women. This is why some hotels are leveraging this by adjusting amenities. Some hotels have added complimentary curling irons, hair straighteners, increased electrical outlets in the bathroom, and enlarged makeup mirrors. 

The Hyatt Group has done extensive research into this demographic. After an 18 month survey, they improved their services by adding the ‘Hyatt Has It’ program and additional amenities. Guests can rent or purchase items they may have forgotten to bring. Whether it be a room humidifier or extra hair conditioner, Hyatt has positioned themselves as the reliable friend who can ensure your comfort while visiting.

Business travel services are always changing, and in this respect, I think it’s changing for the better. Though originally targeted for women, having a larger focus on safety protocols and elevating usability of hotels and complimentary items are things that can benefit everyone.

Read Next:

Who books business travel earlier? Men or Women?

Christopherson Business Travel Named #1 Woman-Owned Company In Colorado

 

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Business Travel Travel Tips

Beware – Hotel Wifi Is Not Always Secure!

 Whether it be a vacation splurge or just a place to rest your head before an important meeting, hotels have worked hard to become an easy place to trust and feel secure.  That’s why I was initially surprised when I read a recent article. A study by Trustwave found that 38 percent of known cyber breaches occurred through hotel wifi. You read that correctly – almost 40 percent of all known cyber breaches occurred in our home away from home! Additionally, many of these hotels are well-known chains including: Trump Hotels, Hard Rock Cafe, Hilton and Hyatt, to name a few. This is not just a lack of security at smaller hotels or motels, this is an issue affecting even the big dogs. 

How to protect yourself from cyber breaches through hotel wifi:

So, what are you suppose to do? As a business traveler, you need to be prepared professionally in a moment’s notice, and conquer any personal responsibilities at the same time. Before you take the chance of using the free or cheap wifi at your hotel, make sure you take these precautions.

  1. Always keep firewall and anti-virus software on and up-to-date. This is your first line of defense, so make sure it’s a good one.
  2. Be wary of connecting to a duplicate or twin wifi network. Most often you are given a wifi name and password at check in. A common hacking tactic is creating an evil twin network that has a very similar name to the valid hotel wifi network. People often assume the name of network or simply choose the free wifi with the most signal strength. Always verify at the front desk before joining a new or unknown wifi network.
  3. Disconnect when not in use.  Don’t leave your drawbridge open if it doesn’t need to be. Minimize your risk by disconnecting when you aren’t actively using the wifi.
  4. Avoid financial transactions when using free or public wifi.  If this transaction is not avoidable or time sensitive, make sure the site you are using is secure. You can tell if it is secure based on the site url. A secure site’s url will begin with ‘https:’ instead of ‘http:’
  5. Use a company VPN, if possible. This is a company-created computer network that provides employees with remote access to company servers. It encrypts your online activity, so others can’t see what your doing and allowing access to company drives and software. 

Most importantly, never let your guard down when it comes to potential cyber breaches. It may feel like an inconvenience at the time, but it could lead to a lifetime of repercussions.

Christopherson Business Travel is a corporate travel management company with more than 60 years of experience. Known for our consultative customer relationships and one-of-a-kind travel technology, we provide dedicated and superior travel management service.

Read Next- Avoiding High-Tech Scams While Business Traveling