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Travel Industry Travel News

Delta Air Lines Continues To Innovate

Here at Christopherson Business Travel, we’re pretty big fans of Delta Air Lines. Their continual innovation and commitment to fliers is inspiring. Earlier this year, our management team had an opportunity to hear some of Delta’s top leaders speak. One of those industry leaders was Tim Mapes, Senior Vice President – Chief Marketing Officer of Delta.  With a company that is consistently pioneering, we valued the opportunity to understand the message behind the brand.

How Delta continually innovates

During the meeting, Mapes said, “If the world is changing faster on the outside than you’re changing on the inside, then your company is dying”.  Sound business advice, it dawned on me how hard Delta strives to be on the cutting edge.  For example, their revolutionary new baggage ticketing system released this year. Or how their Gift Back Project cultivated altruism by recognizing selfless individuals. Mapes also explained the three pillars of their brand:

  • Thoughtful ? Always be warm and caring.
  • Reliable ? Get our passengers home on-time, safely, and with their bags.
  • Innovative ? Strive to be the first in the industry to make a change, and then continually innovate.

Delta Air Lines continues to deliver on their reliability brand promise. Their hard work and dedication lead to great accolades. For example, this November Delta was named the most punctual airline in North America. Hearing Mapes speak about the foundation of the Delta brand and recognize it in their recent updates was inspiring.

Christopherson Business Travel is an award-winning corporate travel management company. We help busy companies book, manage, and expense their business travel, so they can get back to what’s important to them. Contact us if you are interested in learning how we can simplify your company’s travel.

 

 

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Travel Industry Travel News Travel Technology

Delta’s New Baggage Tracking System

Almost two months ago, Delta introduced their much-anticipated new baggage tracking process. Originally announced last spring, their new checked luggage process is now active in 84 airports. If you are a frequent business traveler, make sure you take advantage of this new technology.

Delta’s New Baggage Tracking System

What makes Delta’s new tracking system so innovative? Bags checked through Delta Air Lines receive a tag. These Radio Frequency Identification (RFID) tags transmit an individual frequency, making them easier to locate. This is the same technology as used in E-Z Lane toll passes, id badges, electronic locks and even library books.

Once the RFID tags are attached to the luggage, they continue down the conveyor belt to the designated plane. A red light/green light system identifies the bags and their correct flow. The system shuts down when a bag is scanned and found to be headed the wrong way. If this happens, an agent easily locates the bag and moves it to the correct flow.  Delta claims it has 99.9 percent accuracy of luggage making it to their correct destination.

Mobile app provides instant information for the flyer

Delta’s conjoining app notifies the flyer when their luggage reaches baggage claim. More incredibly, it allows the flyer to see their bag’s journey throughout the day.  I already know I’ll be obsessively monitoring my bags the next time I fly with Delta!

Christopherson Business Travel is a leading travel management company in the United States. We specialize in exceptional customer service and forward thinking travel technology, making the lives of our clients and their travelers easier.